July 22, 2010

By By Andre Paine, London

U.K. pop superstar Robbie Williams is to feature in his own karaoke video game, "We Sing Robbie Williams."

It will feature 25 tracks accompanied by all the original videos. The game is to be released by publisher Nordic Games, which struck a licensing deal with EMI.

The release of the game for the Wii will coincide with Robbie Williams' greatest hits album, "In And Out Of Consciousness: The Greatest Hits 1990-2010" (Virgin/EMI), which is out Oct. 11. Williams has also rejoined Take That, which releases a new album in November.

"After 20 years in the business, Robbie's fan base covers practically every age group, and both genders - that represents a massive percentage of the population who will want to play the 'We Sing' version of the game," said Nik Blower, Nordic Games sales director, in a statement. "This is a huge deal for Nordic Games and a real first in the gaming world."

Rafael McDonnell, SVP for brand partnerships, licensing and synchronization at EMI Music, added: "EMI has been at the forefront of working with the gaming industry and recorded music, with artists such as Robbie embracing this important format. We are really proud to be able to offer the opportunity for all of Robbie's fans to get the chance to sing along to their favorite hits with this new and exciting game, and celebrate Robbie's twenty years in the music industry."

The full tracklisting and release date for "We Sing Robbie Williams" is still to be announced.

The "We Sing" series allows up to four gamers to take part with four mics and the latest edition, "We Sing Encore," features hits from Black Eyed Peas, Coldplay and Lily Allen.

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